Alakef coffee company in Duluth has been a community staple since 1990.
But when Alyza Bohbot took over her parents' business in 2015, she took the company in a new direction, combining coffee with a cause.
Along with running Alakef, Bohbot launched City Girl Coffee, a brand easily recognized by its bright packaging, chic label, and growing social media following.
While the coffee is roasted right here in Duluth, all of the beans come from around the world and are purchased from women-owned or managed farms and co-ops.
It's a group who Bohbot says often face unequal treatment in the coffee industry.
"And so as I became aware of those inequities, I just became so passionate about wanting to do more and that was sort of my 'a-ha' moment of bringing all those together were something that allowed me to create something and have something representative of me," Bohbot said. "It allowed us to have something that was a differentiator, something no one was really doing and also really allowed us to focus on these women and help create a much more sustainable coffee industry by empowering these women producers and members of our coffee industry worldwide."
Duluth-based City Girl Coffee has received national attention, being featured in publications like the New York Times and Entrepreneur.
With her growing success, Bohbot says she's thankful her Northland support system.
"To remain in the community where I grew up and where I still have so many friends and family supporting me has been phenomenal," she said.
City Girl Coffee also gives a portion of every sale back to organizations that support women's success.
The coffee is available at select locations throughout the Midwest and can be purchased locally at the Whole Foods Co-ops.