All eyes won't just be on the Super Bowl this Sunday.
There are of course the much anticipated commercials.
The game's massive viewership makes it one of the biggest marketing opportunities for brands each year.
From beer to Amazon and candy, some of the commercials average $5 million for 30 seconds.
KBJR is also getting in on the game with its very own Super Bowl commercial featuring some familiar faces.
It involves pizza and some very hungry news anchors. As for how it ends, you'll have to wait until Sunday.
You can catch the entire 30 second spot during the third quarter of Super Bowl 52 on KBJR 6.