The Twin Cities are setting the stage for Super Bowl Live activities as the big game draws closer.
The epic 10-day fan festival kicks off Friday afternoon along Nicollet Mall.
The Verizon Up Stage will feature free performances by a variety of musical artists. It begins with Idina Menzel, Vocal Essence, and Esera Tuaolo who will sing the hit song from Disney's "Frozen" "Let it Go."
Featured exhibits, include: ice sculptures, sleigh rides, snowmobile stunts, snow globes, Native American drum and dance, and other showcases of Minnesota's authentic "Bold North" brand.