No doubt, the Twin Ports are a year-round destination for every kind of person, especially the outdoor enthusiast.
And it shows in our region's bottom line.
According to the latest numbers from Visit Duluth, 6.7 million tourists visit each year, accounting for more than $950 million in economic impact.
Each of the four seasons has its fair share of fans, but even the heartiest of winter lovers can struggle when the temperatures plummet below zero.
The love-hate relationship with the winter months leaves those in charge of attracting year-round tourism with a challenge: use the opportunities the weather gives you to bring people into the region no matter what.
As Duluth city leaders are working to reinvent and improve the city's comprehensive land use plan, they're starting to promote an upcoming Cold Front festival in February in an effort to make places like Canal Park more attractive to tourists in the winter.
Meanwhile, Superior city leaders are gearing up for their latest run of the Lake Superior Ice Festival, which has a proven success record of bringing people in from across the region to celebrate the coolest aspects of the Twin Ports.
On this week's episode of Beyond the Headlines, Dan Wolfe sits down with organizers of the Lake Superior Ice Festival to hear about plans for this year's event, advice for those planning Duluth's inaugural event, and more on the struggles and successes of winter tourism.
If you're interested in being a volunteer for the Lake Superior Ice Festival, head to their website for more details, or call Nikky Farmakes with the Superior-Douglas County Chamber of Commerce and Visitors Bureau: (715) 394-7716