As part of their annual giving campaign, this year the Head of the Lakes United Way is asking "what do you fight for?"
Each year, United Way asks communities in which they serve to invest in themselves, and partners with local non-profit programs to provide neighbors with basic needs, like food, and safe housing.
Organizers say it's a lot of hard work and coordination to serve the needs of the Northland.
"We are one of the most labor-dense areas in the nation, I think second behind New York City, so we have 17,000-plus workers in this area that are part of our work place partners that are giving to United Way," says President Matt Hunter, "so we have a liaison to meet the needs of those employees, those union members, and to benefit United Way and the overall pool of funds we raise over the years."
The "What Do You Fight For" campaign will be promoted throughout the region.